Resources Library by ANA

Evaluating social mission projects in emerging & bottom of the pyramid markets

This presentation details the behaviour measurement methodology developed for reliable evaluation of Unilever Oral Care Social Mission Project targeted at children. It details the application of the methodology in small towns of Indonesia, where...

Catalogue: Congress 2009: Leading The Way

Authors: Namita Mediratta, Astiti Suhirman, Raghavan Srinivasan

Companies: KANTAR TNS Malaysia, Unilever

September 22, 2009

Doing it

This presentation reviews the results of a fascinating study finding that work experience in field or data entry improves claimed future intent to consider MR as a career. Doing it matters more than talking about it. Talking about it shifts...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Author: Caz Tebbutt Dennis

Company: Tebbutt Research

April 7, 2009

Faster and cheaper

This presentation describes the results of two studies conducted by ICM Research and MSTS. The first, The Research Buyers Survey, describes work undertaken amongst a range of research buyers to understand their views of different data collection...

Catalogue: Congress 2007: Excellence

Author: Jerry Thomas

Company: ICM Research

September 19, 2007

Youth tales

The presentation of qualitative research findings present challenges which are unique to it as against a quantitative research finding, whereas it is taken for granted that quantitative findings are more objective/scientific/more factual, and need an...

Catalogue: Qualitative 2006

Authors: Maslina Mokhtar, Avijit Das

October 8, 2006

DoQu-dramas!

This paper is based on feedback from scientifically selected user groups to assess a Doqu-Drama against a regular PowerPoint presentation for impact on retention and recall, assimilation of consumer insights and better application of research...

Catalogue: Qualitative 2006

Authors: Caz Tebbutt Dennis, Radhecka Roy

Company: Tebbutt Research

October 8, 2006

The art of research narratives

There will be critical changes in the communication of research data over the next five to ten years, as corporations place increased value on successful research transfer.Entertainment methods of 'visual storytelling' will gather momentum as an...

Catalogue: Congress 2006: Foresight

Authors: Alec Bernstein, Laura Robin, Monika Zych

Company: BMW Group

June 15, 2006

The art of research narratives

There will be critical changes in the communication of research data over the next five to ten years, as corporations place increased value on successful research transfer.Entertainment methods of 'visual storytelling' will gather momentum as an...

Catalogue: Consumer Insights 2005

Authors: Alec Bernstein, Laura Robin, Monika Zych

Company: BMW Group

November 15, 2005

Pushing the boundaries of the 'research debrief'

Quantitative market research typically ends with a summary of strategic options. However, in most cases the client is left with poor or no quantification of specific recommended actions; making it difficult to prioritize initiatives and set...

Catalogue: Congress 2005: Making A Difference

Authors: Nila Sanyal, Robin Cleland, Vittorio Raimondi

September 21, 2005

SBS metropolitan youth study

SBS Broadcasting conducted a comprehensive youth survey in spring 2005. The survey monitored the lifestyle and media behaviour of urban Europeans living in four countries. It consists of the measurement of TV viewing, radio listening, newspaper and...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Matthias Steinmann, Knut Hackbarth, Peter Behrends

June 22, 2005